The Mahindra Thar continues to dominate headlines in the Indian automotive scene, showcasing a truly exceptional sales performance in May 2025. This iconic SUV, now riding the wave of its expanded Thar Roxx 5-door variant, isn’t just maintaining its formidable cult following; it’s aggressively pushing boundaries, becoming a significant pillar of Mahindra’s remarkable success story.
May 2025: A Milestone for the Thar Brand
Mahindra & Mahindra, firmly established as the nation’s second-largest passenger vehicle manufacturer, reported robust overall sales for May 2025. A substantial portion of this achievement can be directly attributed to the Mahindra Thar. Combined sales of the 3-door Thar and the newer Thar Roxx reached an impressive 10,389 units in May. This figure represents an astounding 81% Year-on-Year (YoY) growth when compared to May 2024, a period when only 5,750 units of the 3-door Thar were sold.
While there was a minor Month-on-Month (MoM) dip of about 3% from April 2025 (which saw 10,703 units sold), the long-term trajectory for the Thar is unequivocally on an upward climb. May’s performance strongly underscores the consistent and surging demand for this rugged yet increasingly versatile SUV.
The “Roxx” Effect: Expanding the Thar’s Horizon
The launch of the 5-door Thar Roxx in September 2024 has undoubtedly been a pivotal moment. Engineered to be a more practical and accessible offering, the Roxx has significantly broadened the Thar’s appeal. It’s now drawing in families and those seeking enhanced versatility without compromising the core Thar attributes of ruggedness and off-road capability.
The Thar Roxx has rapidly emerged as a primary sales catalyst. In the six months following its debut (October 2024 to March 2025), the Thar Roxx contributed a substantial 38,590 units, accounting for a remarkable 45% of the total Thar brand sales of 84,834 units in Fiscal Year 2025 (April 2024 – March 2025). This data clearly indicates that the Roxx isn’t merely cannibalizing sales from the 3-door model; it’s effectively attracting a new segment of buyers, propelling overall Thar sales to unprecedented levels.
A Consistent Ascent: Thar’s Growth Trajectory
The Mahindra Thar has demonstrated a strong, consistent growth pattern over recent fiscal years:
* FY2022: 37,844 units
* FY2023: 47,108 units (24% YoY growth)
* FY2024: 65,246 units (38.5% YoY growth)
* FY2025 (April-May 2025): Already showing robust figures, with May’s exceptional performance being a prime example.
The combined force of the 3-door Thar and the new Roxx has propelled the Thar brand past the 250,000 sales milestone in the domestic market since the introduction of its second generation in October 2020. This rapid accumulation of sales figures vividly illustrates the Thar’s evolution from a niche off-roader to a formidable contender in India’s competitive SUV segment.
What Drives the Thar’s Enduring Success?
Several factors underpin the Thar’s sustained popularity and impressive growth:
* Unmistakable Design: The Thar’s iconic, bold styling continues to captivate buyers looking for a vehicle that truly stands apart.
* Enhanced Practicality with Roxx: The 5-door Roxx directly addresses the spatial and accessibility limitations of the 3-door version, making it a more viable option for a wider customer base.
* Powerful Powertrains: Offering both potent petrol and diesel engine choices, coupled with manual and automatic transmission options, caters to diverse driving preferences.
* Uncompromised Off-Road Prowess: Staying true to its heritage, the Thar delivers genuine off-road capabilities that strongly appeal to adventure seekers.
* Improved Refinement: The current generation Thar offers a significantly more comfortable and refined driving experience, making it practical for everyday commutes.
* Strong Brand Reputation: Mahindra’s legacy of building tough and dependable SUVs further boosts buyer confidence.
The Road Ahead: Bright Prospects for the Thar
The Mahindra Thar, especially with the successful integration of the Roxx, is perfectly positioned for continued expansion. As Mahindra sets its sights on establishing the Thar range as a market leader in the mid-sized SUV segment over the next 3-5 years, the formidable sales momentum witnessed in May 2025 serves as a clear indication of its potential to achieve this ambitious goal. The Thar is more than just a vehicle; it’s a statement of adventure and freedom, and its surging sales figures are a testament to its ever-growing appeal across the diverse Indian automotive market.